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FEATURES 01/05
Brand Aid
It takes more than cease-and-desist letters to protect billion-dollar trademarks. By Daphne Eviatar and Alexandra Dell
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Giant Slayer
How Ranbaxy's IP guru turned a small generic drugmaker into a billion-dollar threat to Pfizer. By Sue Reisinger
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Life Cycles
What biotech clients want. Hint: Experience helps. By Heather Smith

DEPARTMENTS
Editor's Note
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Opening Statements

  • Apocalypse Now's pro bono angle.
  • University licensing report card.
  • Stoli mark is allegedly stolen.
  • Mysterious patent auction.
  • Beastie Boys fight for their fair use rights.

    Smart Pills
    Building a strong brand takes more than strong trademarks. By Edward Gray

    Benchmarks
    Why Chiron lost the patent fight against Genentech. By David P. Lentini

    Summation
    McDermott, Will's Seth Greenstein took on the DMCA and won. By Victoria Slind-Flor

  • Copyright © 2005 ALM Properties Inc.. All rights reserved.